(Redirected from Quad/Graphics)

Quad, Inc.
Russell 2000 Component
IndustryMarketing & Advertising, Manufacturing
FounderHarry V. Quadracci
HeadquartersSussex, Wisconsin, United States

Key people

Joel Quadracci, President and CEO
ServicesBranding, analytics, content production, signage, packaging, printing
Revenue$2.9 billion USD[1] (2020)

Number of employees

15,800[1] (2020)

Quad (formerly Quad/Graphics) is an American commercial printing company which offers marketing strategy and management services,[2] based in Sussex, Wisconsin.[3] It was founded as a printing company on July 13, 1971, by Harry V. Quadracci. Since 2014, the company has expanded its marketing services.[4] The company has 50 printing facilities in 14 countries,[5] including in Europe, Canada, India, and Latin America, with the majority in the United States. It prints numerous magazines, including Businessweek, Time, Sports Illustrated, People, and Milwaukee Magazine (a title the company owns and self-publishes).


In July 2010, Quad acquired competitor World Color Press.[6][7] In August 2010, the company announced that it would be closing five of its plants as part of a consolidation plan related to the acquisition of World Color Press. In November 2010, Quad acquired Commercial and Specialty Products Printer HGI Company.[8]

In July 2011, Quad announced an asset swap with the Transcontinental Inc where Quad would acquire Transcontinentals Mexican assets along with its black and white book printing business for U.S. export in exchange for seven of Quads Canadian facilities. The former Quebecor World plant in Aurora, Ontario is now a TC Transcontinental facility.

In January 2013, Quad announced that it completed its acquisition of Vertis Holdings, Inc.

In November 2018, the company acquired LSC Communications in an all-stock deal for $1.4 billion[9] and advertising agency Periscope for $132 million.

In July 2019, Quad announced it was closing its 220,000-square-foot printing plant in Midland, Michigan and laying off the plants 300 employees.[10]


Quad acquired the advertising agency Periscope in November 2018.[11] In January 2020, Periscope CEO Elizabeth Ross left and was replaced by an interim CEO from Quad. In June 2020, Periscope announced Cari Bucci-Hulings would join Periscope as its new president, effective July 6.[12]

On July 1, 2020, at least five employees at Periscope walked out in protest against Quad, citing alleged interference by its parent company in Periscope’s social media communications about the Black Lives Matter movement and staffer concerns that Quad was releasing deceptive data about its employee diversity.[13] The walk-out was led by a group strategy director at Periscope who, weeks earlier, had started a movement to address the systemic racism that is afflicting our industry. On July 2, 2020, approximately 150 employees walked out, consisting of nearly the entire agency.[14][15]


  1. ^ a b 2020 Annual Report (PDF). Quad.
  2. ^ Quad/Graphics Inc. Bloomberg. Retrieved 10 July 2021.
  3. ^ Sussex, Wisconsin (Headquarters). Quad. Retrieved 10 July 2021.
  4. ^ Quad/Graphics to Buy Ad Agency Periscope for $132 Million (November 27, 2018). Wall Street Journal. Retrieved 10 July 2021.
  5. ^ Magazine printer Quad/Graphics wants to invest $45 million, add 74 jobs in Saratoga Springs. Albany Business Review. April 9, 2020. Retrieved 10 July 2021.
  6. ^ Quad/Graphics to pay $1.3 billion for World Color. Reuters. January 26, 2010. Retrieved 11 July 2021.
  7. ^ Quad/Graphics closes World Color acquisition. Milwaukee Business Journal. July 2, 2010. Retrieved 11 July 2021.
  8. ^ Quad/Graphics Buys HGI Company. Print + Promo. November 8, 2010. Retrieved 11 July 2021.
  9. ^ Quad/Graphics to Buy LSC Communications. Publishers Weekly. November 1, 2018. Retrieved 11 July 2021.
  10. ^ Midland Quad/Graphics location to close by Sept. 10. Midland Daily News. July 12, 2019. Retrieved 11 July 2021.
  11. ^ Quad/Graphics to Buy Ad Agency Periscope for $132 Million. Wall Street Journal. November 27, 2018. Retrieved 10 July 2021.
  12. ^ Periscope names Cari Bucci-Hulings as president. Minneapolis / St. Paul Business Journal. June 30, 2020. Retrieved 10 July 2021.
  13. ^ 5 Walk Out After Periscope Parent Company Bars Posting About Black Lives Matter. AdWeek. July 1, 2020. Retrieved 10 July 2021.
  14. ^ Periscope employees walk out in protest, claiming ownership muted Black Lives Matter stance. Minneapolis / St. Paul Business Journal. July 2, 2020. Retrieved 10 July 2021.
  15. ^ Social media policy forbidding term Black Lives Matter prompts Minneapolis ad agency walkout. Star Tribune. July 2, 2020. Retrieved 10 July 2021.

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